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Matic has launched the Serene, a robot vacuum rated at 52 decibels on its highest suction setting. It costs $1,695, $200 more than the current original Matic, and existing owners will be able to request a hardware upgrade in early 2027.
Matic has launched the Serene, a robot vacuum the company says runs at 52 decibels on maximum suction. It is available now for $1,695—$200 above the current price of the original Matic—and existing owners can request a hardware upgrade in early 2027.
The Serene is Matic’s first new model since the company’s original robot vacuum debuted in 2023. According to The Verge’s report, the main change is a new hardware stack intended to reduce operating noise. Matic says the Serene reaches 52 decibels at its highest suction level, which it compares with the sound of a running refrigerator. The original model is rated at 55 decibels.
Matic cofounder and president Mehul Nariyawala described the Serene as a model for people “who are extremely noise sensitive.” He told The Verge that, apart from the noise change, it is “exactly the same Matic.” The company says the robot can clean at maximum power without switching to a quieter, lower-suction setting.
The original Matic will remain on sale for $1,495. The Serene’s upgrade option is not a free replacement: existing owners can request the new hardware for the difference between what they paid for their Matic and the Serene’s $1,695 price. That means the amount can vary; The Verge reports that an owner who paid the original launch price of $1,095 could face a $600 upgrade cost.
Quieter Cleaning Without Lower Suction
The Serene’s pitch addresses a practical problem for people who run a vacuum while at home: noise can interrupt calls, work, or conversation, and some owners may switch a loud robot off before it finishes cleaning. Matic’s claimed improvement could make it easier to leave the robot running during the day, particularly for people sensitive to appliance noise.
The distinction Matic emphasizes is that the lower noise rating applies at maximum suction, rather than in a reduced-power quiet mode. Many robot vacuums lower suction to reduce sound, according to The Verge’s report. If the Serene’s performance matches the company’s claim, it could reduce that trade-off. However, a lower decibel figure alone does not establish how well it cleans or how noticeable the sound is in different homes.
The price is also part of the story. At $1,695, the Serene costs more than the original Matic’s current $1,495 price, while the original remains available. Buyers are being asked to pay a premium primarily for a quieter operating experience, and current owners must weigh a potentially substantial upgrade charge against that benefit.
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A New Model After the 2023 Debut
Matic’s original robot vacuum launched in 2023 with a different shape and navigation approach from the disc-shaped, lidar-based robots sold by brands including iRobot, Roborock, and Dreame. Rather than relying on a large dock, the Matic carries its dust bag and water tank on the robot itself, according to the source report.
Nariyawala told The Verge that Matic designed its original model to address what he called the “seven deadly sins of robot vacuums,” including excessive noise, getting stuck, and becoming trapped under furniture. The Serene is the company’s first new model since that launch, but the company characterizes it as a targeted hardware change rather than a different robot.
The original Matic was reported to operate at 55 decibels on its highest setting. The Serene’s 52-decibel rating is a three-decibel reduction, according to Matic’s figures. The Verge notes that many robot vacuums run at about 55 to 60 decibels in quieter modes and closer to 70 decibels at high power. Those figures provide a general comparison, not an independent test of the Serene against other models.
Independent Noise Tests Are Pending
The 52-decibel figure is Matic’s stated rating; the source report does not include independent measurements or a full review of the Serene. It is not yet clear how consistently the robot reaches that level across floor types, rooms, or cleaning conditions, or how its cleaning results compare with the original Matic.
The report also does not give detailed terms for the early 2027 upgrade process, such as how owners will submit requests, how long hardware changes will take, or whether every existing unit will qualify. The final cost depends on what each owner originally paid. The Verge’s reporter said a full review was still to come, so real-world noise and performance testing remained pending at the time of the report.
Reviews and Owner Upgrades Ahead
The Serene is available now for $1,695, while the original Matic remains on sale for $1,495. Buyers considering the new model will need to compare its noise claim with their own priorities and wait for hands-on testing to assess cleaning performance in everyday use.
Existing owners can look for Matic’s upgrade request process, which the company says is planned for early 2027. The Verge said its reporter would test the Serene and publish a full review. Those developments should provide more information about both the robot’s measured sound levels and the practical value of upgrading.
Key Questions
How much does the Matic Serene cost?
The Matic Serene costs $1,695 and is available now. The original Matic remains on sale for $1,495.
How quiet is the Matic Serene?
Matic rates the Serene at 52 decibels on its highest suction setting. That is the company’s stated figure; independent test results were not included in the report.
Can current Matic owners upgrade?
Yes. Matic says existing owners can request a hardware upgrade in early 2027. The price is the difference between the owner’s original purchase price and the Serene’s $1,695 price, so charges may vary.
What is different about the Serene?
Matic says the new model uses a hardware stack designed to reduce noise. Nariyawala told The Verge that, apart from the noise change, it is “exactly the same Matic.”
Has the Serene been independently reviewed?
The source report did not include a completed independent review. The Verge’s reporter said testing was planned, so real-world noise levels and cleaning performance were still to be assessed.
Source: theverge.com
